This article was published on June 16, 2014

Twitter has an official ‘Dronie’ account and its first airborne selfie features Sir Patrick Stewart


Twitter has an official ‘Dronie’ account and its first airborne selfie features Sir Patrick Stewart

Cannes Lions, a long-running awards ceremony and convention for people in the “creative communications” industry, kicked off in the South of France over the weekend.

Normally, this would be but a footnote in TNW’s list of interests, but our curiosity was piqued when Twitter unveiled its official @dronie account. As the name implies, the company will be sharing selfies throughout the week using the increasingly popular unmanned aerial vehicles.

The first is a lightning-quick Vine featuring Joel Lunenfeld, VP of Global Brand Strategy at Twitter, and Sir Patrick Stewart, who really needs no introduction.

The ‘Dronie’ account could be nothing more than a marketing stunt for the next five days – an illustration of Twitter’s own “creative communications” – but we’re hopeful it’ll live on after the show. Most importantly, who would you like featured in Twitter’s next official ‘Dronie’?

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Dronie [via Twitter Advertising]

Image Credit: Philipp Guelland/Getty Images

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