While much of the attention and scrutiny around Twitter’s monetization efforts has revolved around advertizing, the company has been hard at work signing deals to sell its user data to companies with third-party services.
A partnership with 300 Entertainment, a music industry firm founded by ex-Warner Music Group head Lyor Cohen, was announced less than 24 hours ago, but it’s been joined by a new deal between Twitter and Thomson Reuters.
The latter will be offering what it describes as “sentiment analysis” of Twitter feeds in Thomson Reuters Eikon, a piece of market analytics and trading software. It will enable users to see the number of tweets linked to a listed company, whether they are positive or negative, and data for spotting notable trends or events as they occur in real-time.
Terms of the deal were not disclosed, but it represents another move by Twitter to sell its user data to companies and professionals that crave detailed analytics. Last week, Twitter also teamed up with CNN and Dataminr to give journalists alerts and notifications for important tweets as they break on Twitter.
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