Twitter has formed a strategic partnership with German mobile operator Deutsche Telekom, which will result in the operator offering a tweaked user experience for the social network on its devices.
Announced today, Deutsche Telekom devices will get a “unique experience” which will include “a way for people to keep up with Twitter right from their homescreen” on Android smartphones from next year.
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From Twitter’s perspective, the deal should help it make in-roads in Germany. Putting it front-and-center of the home screen on Android devices might not sound like a lot, but the operator has 140 million mobile customers alone, so it’s sure to increase awareness of the service.
➤ Germany Tweets – Twitter and Deutsche Telekom start partnership [Deutsche Telekom]
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