Twitter is looking to ramp up its revenue efforts in South America, as it prepares to launch Promoted Products in Peru and Ecuador from the start of next week.
As with Twitter’s other efforts in South America, the social network has selected IMS Internet Media Services (IMS) as its ad sales partner, and they’re now looking to continue the success they’ve seen in the likes of Mexico, Argentina, Colombia and Chile. Indeed, over the past year, corporate heavyweights such as Nike, Samsung and Sony have launched Twitter advertising campaigns across the region.
The upshot of today’s news is that advertisers will now have access to local sales teams who will offer campaigns built on Twitter Ads for the first time in these two countries, and the deal will help Twitter localize and target its Promoted Products.
“We’re seeing US brands turn to Latin America as an attractive emerging market to scale and monetize their business,” says David Rayo, Managing Director of IMS Social. “Twitter is a brand that is successfully capitalizing on the region’s rapidly-growing Internet and mobile penetration, and with the added global spotlight of the 2014 World Cup and 2016 Olympic Games, many forward-thinking brands are looking for the best way to enter the market now.”
Twitter’s suite for marketers include Promoted Tweets, Promoted Accounts, and Promoted Trends, and are currently available to businesses in the United States, United Kingdom, APAC, Latin America and parts of the MENA region. It’s worth noting that Brazil isn’t part of the IMS deal, as Twitter has opted to open its own office in the country.
IMS says it will be offering bespoke training programs for agencies and advertisers on how to use the various products.