Today it was announced, fittingly on the service itself, that Twitter has hired Cynthia Gaylor from Morgan Stanley to run its corporate development team. At the banking firm, she was a managing director.
It is perhaps the worst kept secret in technology that Twitter intends to reach the public markets as soon as 2014; the company recently signed an ad deal that is said to be worth hundreds of millions of dollars. Its other ad products have seen price increases as the service matures into a stable, revenue generating venture.
Gaylor’s pedigree is a prime fit for a company such as Twitter, given that she has been party to a number of high-profile technology acquisitions, and IPOs, according to her LinkedIn page. To wit:
Most recently Cynthia is leading Morgan Stanley’s technology execution effort, advising clients across a broad array of strategic financing activities including IPOs, follow-on offerings, equity linked, private placement and debt security transactions. Cynthia has advised on transactions for Workday, ServiceNow, Palo Alto Networks, Facebook, Infoblox, Splunk, Zynga, Jive, Netflix and Linkedin.
Twitter’s revenue and profit figures remain occluded, and we likely – barring a leak – won’t see the full picture of the company’s health until it files an S-1, but the tea leaves are perfectly legible: all roads lead to IPO.
If you are looking for a real-time chronicle, you can follow Gaylor on Twitter here.
Top Image Credit: Andreas Eldh