Twitter has today announced a few enhancements to its embedded tweet product, allowing for better display of Cards content, faster loading and the ability to embed right from the ‘more’ button on

The new embeds promise to display content better, including photos, videos and article summaries. Basically, embedded tweets are better at displaying Twitter Card content. This makes a lot of sense as Cards are the future of Twitter as a media display platform.

The new embeds also now include retweets and favorites as well, which update live.

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The expansion of the ‘more’ button’s capabilities is also a big part of Twitter’s announcement today. More had previously been used only to email tweets, but will now also house an ’embed this tweet’ option. Expect the More button to get…more features in the future.

Making the content in embedded tweets display correctly is important, not just for users, but also for advertisers and partners. But wait, who is going to be embedding an advertisement, right? If you’re embedding tweets at all, there’s a good chance that you may already have, actually. As Twitter expands its ad platform, it’s putting an emphasis on promoting tweets with good Cards content already embedded. If a company or news organization tweets out a topical image that gets a lot of attention, it may choose to promote that tweet with a Twitter ad campaign. At that point, it’s an ad, regardless of how it started out. And these embed improvements ensure that it displays properly.

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