The social analytics company Hotspots.io has been acquired by Twitter, and its team will be joining the revenue engineering department there, according to a splash page on its website. Update below.
The acquisition is a pure ‘acqui-hire’ as the team mentions that it will be working on developing analytics tools for Twitter’s advertising and publishing partners. The team includes Matt Huang, Alexander Spicer and Ashutosh Singhal. Hotspots.io is a YCombinator ’11 company.
We’re incredibly excited to announce that Twitter has acquired the Hotspots.io team!
Starting today, we’ll be joining up with Twitter’s revenue engineering team where our focus will be on developing analytics tools for Twitter’s advertising and publishing partners.
The team says that it “founded Hotspots.io with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we’re thrilled to be able to continue that work on a much larger scale at Twitter.”
The company was focused on collecting data and parsing it visually, as you can see demonstrated in the visualization of Superbowl Tweets above.
Twitter has also recently acquired shortform blogging platform Posterous, internet security company Dasient and social summary tool Summify. The future of the Hotspots.io product is unclear as of yet, but we’d bet that it will be shuttered as it looks like Twitter was after the talent.
We’ve reached out to Twitter for comment on the acquisition and will update this post if we receive one.
Update: Twitter has confirmed the acquisition, saying “we’re excited that the team at Hotspots.io is joining Twitter to work on the revenue engineering team.”