So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Needless to say we were delighted but my immediate thought was, exactly how much traffic did the man drive?
Well, I can happily report that for his 4+ Million followers, his tweet brought in 23,754 page views in a 24 hour period. A click through rate of approximately 0.5%
Surprisingly enough, this is significantly more than the traffic generated from a tweet from Ashton Kutcher earlier this year. At the time, Kutcher had 6 million followers and sent 13,000 visitors to the video he tweeted out.
It’s worth noting that there are a number of factors that contribute towards creating the perfect traffic driving tweet. These include: time of day, language, position of link, link type and more – each may have contributed to the success of Sheen’s tweet over his counterpart’s. Irrespective, what’s clear is celebrity tweets drive traffic which is why Sheen will reportedly earn $1 million this year purely from Twitter endorsements…sigh.