Last October, LinkedIn launched a new initiative that allows users to subscribe to their favorite so-called “thought leaders”. The Influencer Programme rolled out with around 150 of these prominent business figures, each sharing their thoughts via long-form posts with the many millions of users on the professional social network.

Now, LinkedIn has announced it’s making it easier for users to find Influencer posts – directly from the search box. You can enter a broad topic or even an Influencer’s name, tick ‘Articles’ and then you can filter them down by the author and when they were posted, as well as sharing them across your own network.

lind 730x510 LinkedIn makes it easier to find Influencer content directly from the search box

Last year, we reported that Richard Branson had become the first LinkedIn Influencer to hit 1 million followers, double that of Barack Obama at the time. Other key influencers include the likes of Caterina Fake, Andrew Chen, David Edelman, Steve Rubel, Nancy Lublin, Ryan Holmes, Emily Chang, Peter Guber, Jennifer Pahlka, Jeff Weiner…and The Next Web’s very own founder Boris.

LinkedIn Blog | A New Way to Search for Influencer Content on LinkedIn