Celeb Boutique – You Freaking Morons [UPDATED]

See the update below, where the company blames its PR team.

So here’s the next episode of “Dear Brand, You’re Now Done on the Internet”. This episode comes to you by way of Celeb Boutique on Twitter.

Apparently, nobody told the company (or the idiot running their Twitter account) that there was a horrific shooting last night during a screening of Batman in Aurora, Colorado:

#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-p…

— Celeb Boutique (@celebboutique) July 20, 2012

Just in case they delete the tweet, as most morons do, here it is:

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You have got to be kidding me. For having 42,000 followers, this company apparently doesn’t care about much. This is a perfect way to make sure nobody listens to anything you have to say ever again.

Great job, morons. In my opinion, there is no excuse for things like this. Blaming it on an “intern” or a hack, as some companies do, just falls short when it comes to events such as these.

Same people who handle Kenneth Cole’s account by chance?

Our thoughts and best wishes go out to those affected by the senseless tragedy in Colorado.

H/T Ed Zitron

UPDATE: The company has deleted its original tweet, as expected, and posted this rambling series of junk:

We apologise for our misunderstanding about Aurora. – CB

— Celeb Boutique (@celebboutique) July 20, 2012

We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our

— Celeb Boutique (@celebboutique) July 20, 2012

social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive

— Celeb Boutique (@celebboutique) July 20, 2012

tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused

— Celeb Boutique (@celebboutique) July 20, 2012

this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB

— Celeb Boutique (@celebboutique) July 20, 2012

Wow. Way to screw things up further. They still haven’t responded to my email.