Not only was Sunday’s Super Bowl the most viewed sporting event ever on television, it was the most viewed television program ever with a whopping 111.3M viewers. That’s pretty impressive alone, and the game has the tweets to go along with it.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
The crazy part is that those 13.7M tweets were just from during the game alone. Imagine if the company had released how many Super Bowl related tweets there were since the two teams competing in it were known.
What does reflect Twitter’s impact is that the network that aired the Super Bowl took to the platform to make this announcement:
NBC Sports: Super Bowl XLVI is the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years!
— CNBC (@CNBC) February 6, 2012
How deeply can Twitter integrate itself into pop culture and what we do every day? After yesterday’s impressive usage, and up-time, the sky seems to be the limit for the micro-messaging service. As Dick Costolo said, 2012 is the “Twitter election“, so once the Presidential debates start, keep an eye on the service for more record-breaking achievements.