Live events are always a hit on Twitter, with people tweeting throughout Presidential speeches or during a television show. One vertical has done extremely well when it comes to Twitter, and that’s sports.
This Sunday during the Super Bowl, you streams will be turned into a play-by-play and blow-by-blow of everything that happens in the biggest NFL game of the season. If you’re not a sports fan, this day sucks big-time for you.
We’re assuming that Twitter will be ready for the rush of tweets that will flood its servers, so it’s the best way to keep up with the game, even if you’re watching the game. The micro-blogging service makes it feel like you have thousands of people in your living room, chatting about every aspect of what happens on the field.
If you want to keep up with the most interesting tweets about the Super Bowl, Twitter has put together two accounts that are spitting out “Top Tweets” algorithmically, from each teams respective lists.
As part of the Super Bowl fun, Twitter also announced an initiative that will let you vote on your favorite Super Bowl Ad:
Of course, it wouldn’t be the Super Bowl without the creative ads, and this year we’re introducing a Twitter twist. Immediately after the game, you can replay all of the ads that aired during the game and Tweet votes for your favorites on adscrimmage.twitter.com. We’ll announce which ad dominated the post-game Twitter conversation on Feb. 12, a week from Sunday.
Twitter is doing a really good job at injecting itself into major events with fun promotions like this. The company knows that people will be tweeting about the commercials anyway, so harnessing them to help build a set of data that they can flip into a bigger story is genius.
The “official” hashtags for the Super Bowl are #SB46 and #SuperBowl, and the game will of course be a trending topic and a featured story on the Twitter “Discover” page throughout the day on Sunday so get your tweets ready!