Lots of things come to mind when you think of Israel — the Dead Sea, religion and perhaps even conflict — but now you can add social media addiction to the list, after a new report concluded that Internet users in the Middle Eastern country are the world’s biggest users of social networks.
One of the many findings from comScore’s latest report, ‘It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed‘, shows that Israelis spent, on average, 11.1 hours using social networks during October 2011. That’s more than double the global average of 5.7 hours, and some way ahead of major markets like the UK (7 hours) and US (6.9 hours).
Slightly behind Israel comes Argentina (10.7 hours), Russia (10.4 hours) and Turkey (10.2 hours). A number of countries within developing markets — and particularly Latin America — dominate the top ten ranking, as the chart below shows:
While Facebook and Twitter have long found Western markets to be digitally saturated — with core audiences having signed up some while back — it is clear that users elsewhere are more active on the services than those in the West are. It remains to be seen if this is a honeymoon period effect which might wear off and see usage decrease over time.
Looking at things on a regional level, the interest in social media outside of North America and Europe is even clearer:
Latin America tops activity, as mentioned earlier, while Asia struggles along at the opposite end of the spectrum, that’s despite the Philippines ranking as the sixth biggest social network user.
comScore’s report claims that “the importance of Facebook cannot be overstated”, and it is of little surprise to see that most of the countries were users spend significant time on social networks, are also seeing significant increases in Facebook members, as statistics from SocialBakers show. However, of those top ten countries, only Turkey and the Philippines rank with Facebook’s top ten markets, which suggests that there could be a whole lot more Facebook users coming on to the service next year.
➤ comScore | Report: It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed



















Well, it could be right but I think still Palestinian users are also partially included.
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LikeIt's appropriate that I discovered this post while using Twitter, though I'm not sure if that is counted in the statistics. At any rate, I'm not surprised by this report. It really seems like EVERYONE uses Facebook all the time here.
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LikeLeaving on one side the political commentary, I want to point out a different misleading word - social networks. This data looks like it's just coming from Facebook - I could be mistaken, of course. If it's just from Facebook, then obviously Asia will be far behind, as they have different social networks there (Renren, Vkontakte, and so on). So the data is a bit misleading.
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LikeAvi Kaye the report includes a wide range of social networks including Renren and Vkontakte, but I do take your point that other research is often very shallow.
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LikeJon Russell I think you'll agree that from the text of the article it isn't very clear :) It seems as though the information is based strictly off usage of Western networks (Facebook and Twitter). I would be interested to see strictly Asian networks, as I believe the information there is much harder to come by.
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LikeNot surprised, we sure are quite addicted over here :)
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LikeSo Israeli's or Palestinians are the Social Media Addicts? I am asking cause most people who are living in Israel are not Israeli's but called Palestinians. There are many Palestinians who are using the internet and are on Social Media networks! Palestinians are the ones originally from the country and those who were occupied by many other countries during history... now they are occupied by Isreal. They are not Israelis because they have a different passport and some of them don't have any identify because Palestinian passports are not recognized internationally. Just wondering? Hope you have an answer?
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LikeNour Al-Masri Why do you have to bring politics into this? Thought this was a tech blog, not a political blog...
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Likebenlang Wasn't my intention to do that. Israeli's is a different word than people who are living in Israel. I am living in this region and words can be very misleading. Also wondering if IPs are identified differently per district. Social Media statistics and behaviors can vary based on that.
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LikeNour Al-Masribenlang
Palestinian has their own service provider called PALTEL, which means they have their own IP's, which means they have their own statistics...
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LikeAlmog OhayonNour Al-Masri Thanks for explaining.
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LikeAlmog OhayonbenlangHarel Eilam Thanks for the correction. It is right and there are different statistics for Palestine and Israel found on Socialbakers. So they are clearly two different and counted differently regardless of origin.
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LikeAlmog OhayonNour Al-Masribenlang Based on the followed method in the conducted study, it also includes mobile users, in this regard I quote this "The Ministry says Israel's four mobile phone operators have a market share of 12 percent in the West Bank" from this article:
http://www.ynetnews.com/articles/0,7340,L-3882440,00.html
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LikeNour Al-Masri Not to mention, while they are a lot of Palestinians living in the Gaza strip and West Bank, there are still far more Israelies (who also include Arab-Israelies, with full citizenships).
Also, Israeli does mean someone who lives in Israel. Palestians live in the Palestinian territories, an autonomy under the control of Israel - but a seperate entity (with it's own issues, but like Ben said, this is not the place to go into politics). No one confuses Israelies with Palestians, except people who are trying to misappropiate the word Israel.
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LikeConversation from Twitter
StefanKapelac Stefan, TY for the RT! Merry Christmas! Peace :)
YouSocialiseMe of course, I loved thy tweet. Merry Christmas eve!
Britopian Very interesting! Why do you think that is?
formulists i have no idea whatsoever!
Britopian on my way over there - to check :))!
TweetSmarter You got us:-) Though, we have quite a few Americans on our team who would qualify for social media rehab.
ActForIsrael No doubt!
Not surprising - #hasbara trolls - 8200 unit\/\/ Israel is the World's Biggest Social Network Addict http:\/\/t.co\/jlli7Hl8 TweetSmarter
Max_a_secas rg
p0nja cuando vi esa nota me llamó la atención que son horas por mes!
IHayato ハヤトさんが先ほど拡散されていた2012年のGoogleの動向について日本語要約してみました!良ければどうぞ!
http:\/\/t.co\/0350C7Bb
Samsan22 hello there... Kapan lagi y selain tgl.24 des ada akber lagi di depok? Regards
LimKweCheng Hi, salam kenal yaa! Kebetulan hanya di Depok aja krn diundang disana.
Samsan22 hello salam kenal juga... Ok terima kasih y... Sukses utk akber 24 des ini y!
TweetSmarter Cool to know that! #israel
craigmcgill when you need a friend you tend to call out? #freepalestine
WheresMAlissa Surprised me too.
jennjchoi thenextweb Wasn't Israel the birthplace of ICQ, the 'bottom-right screen' grandaddy of syncrhonous social?
martynkelly Was it really? Never knew that! I don't think I ever used ICQ.. was more of a MSN\/AIM user back in the day.
jennjchoi ICQ was by Mirabilis, client launched in 1996. MSN Messenger cloned it by 1999, the rest is history. Such innovation back then!
martynkelly Thanks for the info - learning something new every day! Gotta love it.
DanielOfLondon Shimon Peres once said that we used to be the people of the book, but now we have become the people of the Facebook....