As our social lives continue to move online, statistics show sharing rates are going through the roof. In fact, mobile sharing alone has grown over 600% since 2010. This calls for a closer look…
AddThis, a sharing platform, and Clearspring, a social data aggregator, present the sharing trends of 2011. With over 1.2 Billion users analyzed, this may be one of the most comprehensive sets of data available about online sharing. AddThis explains:
Wondering how +1, Occupy and the iPad changed sharing behavior in 2011? Did Kim Kardashian’s divorce really rank among the top shared news stories for the year? What about the death of Osama bin Laden? Clearspring answers these questions and more with its annual AddThis Sharing Trends infographic for 2011.
Clearspring reports that Tumblr sharing has grown over 1299.5%, and is accelerating. This growth sharply contrasts with Digg and Myspace, whose sharing rates continue to fall (by 47.7% and 56.9% respectively). Facebook continues to grow, and Chrome is on its way to becoming the world’s most social browser. More bits of knowledge below:
It’s important to note that while these statistics are bound to be decently accurate, they only reflect use trends from the AddThis platform.
Have you shared more in 2011 than ever before? Let us know below!
![6479126883 980b2a8b1a o 520x2086 AddThis: Facebook is responsible for 52.1% of all sharing online [Infographic]](http://farm8.staticflickr.com/7019/6479126999_37d99f7a87_o.jpg "6479126883 980b2a8b1a o 520x2086 photo")
Harrison,
Nice article. Indeed social sharing is on a meteoric growth trajectory with no sign of letting up anytime soon. And if the trend of social sharing continues at it's current pace, the law of sharing, just like Moore's Law is a reality. Advertisers and marketers that truly understand how to leverage social sharing, the value of implicit social graph data will win the day with better targeted campaigns and audience scale.
Having said the above, I'm a bit skeptical of 52.1% of ALL online sharing coming from Facebook. While Facebook has 850M+ users, sharing about 4 billion things per day, that audience and sharing volume is only a fraction of the open web population and their sharing volume. From the data I've read, and I've read quite a bit, Facebook sharing is about 25% of total sharing volume. Also, the sharing that happens on the open web is actionable and rich data for advertisers vs. the sharing that happens within the Facebook environment - especially when you consider where the majority of display ad dollars are spent.
Just my .02 cents and perspective. I'm happy to chat further and grok on this topic since I love the subject.
Cheers,
Doug Chavez
dougchavez
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LikeI've shared more in 2011 than ever before, yes. But I've also shared more useful and interesting information to rise above the drone of the babble that passes as something I should care about. Google+ was a refreshing change with the early adopters sharing really cool, interesting, thought provoking and unusual stuff. But I am now noticing, as g+ catches on, that I'm beginning to hear the same droning. It's more faint, but it gets stronger every day. mikepoynton
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LikeTwitter is like a good match with the Japanese.
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LikeConversation from Twitter
breathnlife teşekkürler
luc_germain Thanks Luc!
db I wonder how much is related to Google killing the social aspects of Reader?
ikepigott Probably none. You have to remember this is stats from AddThis & their tool. Don't think they ever had G Reader sharing.
db Gotcha. You doing well?
ThriveSpot I thought so too! Esp that sharing on Google decreased by 8% even with the addition of the +1 button. #socialmedia
tristanelosegui Muchas gracias Tristán. :)
igsegma de nada! :-)
Conversation from Facebook
Thanks to Top Story feature nobody can see what all their friends are intending to share anymore unless they use private message to share directly manually to each intended recipient...which defeats the purpose of mass sharing...FB news feed is getting too much like babbling twitter feed.