By now everyone is pretty much in love with Instagram as it continues to get better and better and our need to share photos of basically everything only increases. Who you follow on Instagram, however, can often times greatly impact your experience of the app.

In many ways it’s difficult to discover new people to follow on Instagram, at least that will be outside of your usual network on Twitter.

Recognizing the need for cool-Instagram-account discovery, we’ve decided to list a few of our favorites and put together a list of 10 people to follow on Instagram that will help you get more out of the app.

That said, peek below for the best of the best spanning various categories.

For local news – Fayetteville Flyer

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Even though this is a localised account, for the town of Fayetteville in Arkansas, it’s still interesting for anyone to follow, due to the diverse amount of content they share. It’s a great example of how local news organisations can use Instagram to tell stories in a whole new way. Search : fvilleflyer

For breaking news – ABC World News

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ABC World News are providing an excellent case study in how Instagram can be used to communicate breaking news, fast. The account is run in association with their reporter Diane Sawyer and features stories worldwide, making it a useful account for anyone to follow. The only drawback is that the account isn’t updated all that frequently, with the most recent post being 3 days ago. Search : abcworldnews

For music : Billboard

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If you’re looking for celebrity style pics and the kind of content you just couldn’t recreate yourself, then Billboard is a great account to follow. The account features images of musicians feature in the magazine, the latest covers and photos of the team behind Billboard magazine. Search : billboarddotcom

For fashion – Oscar PR girl

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If you’re looking to get the inside track on the latest fashion news and trends, then you really need to follow the account of Erika Bearman, the Director of communication for Oscar de la Renta. Her profile features snaps of outfits, behind the scenes at shows, catwalk shots and teasers such as ‘potential discards’. The account is updated very regularly and is great to follow even if you’re not overly into fashion, for exclusive content you wouldn’t normally be able to access. Search : oscarprgirl

For stunning photography – Kevin Burg

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If it’s simply beautiful photos that you want, then I’d really recommend photographer Kevin Burg. He’s the co-creator cinemagraphs (along with Jamie Beck), which is well worth a look at itself, as they showcase stunning animated gifs. The content on the account varies and it really shows you what amazing photography can be achieved through Instagram. Search : kevinburg

For food – Jamie Oliver

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Jamie Oliver’s Instagram account is incredibly up to date and though it doesn’t focus exclusively on food, it makes up the majority of the content on there. The food photos feature photos of finished dishes, raw ingredients, other foodies, fresh produce and also photos from his restaurants. A good account to follow for a little bit of everything from the foodie world. Search : jamieoliver

For more stunning photography – Koci

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A more popular and renowned Instagram account, Koci has nearly 43,000 followers. The majority of the photos uploaded are in black and white, which provides a contrast to most of the photos you normally see on Instagram. Following the account, you’ll be amazed that you can achieve this type of photography just through an iPhone. Search : koci

For celebrity – Snoop Dogg

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We all love a bit of celebrity in our daily news feeds, and Snoop Dogg is one of the best Instagram accounts to follow, as he was also one of the first high profile celebrites to start using it. You can see a pretty cool snapshot into the world of Snoop Dogg, though it’s not recommended for those who get easily jealous. Latest snaps on his account include a picture with Mark Zuckerberg, stills from video shoots and some of the many perks of celebrity life. The account is incredibly active, making it a good one to follow. Search : snoopdogg

For travel – BMI baby

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BMI Baby is an interesting account as it features crowdsourced content from different destinations that the airline flies to. Synching up with their Twitter activity, users can submit photos from the featured destination with the hashtag #mygermany for example. BMI Baby will then select the best photos and upload them through their account. A great account to follow for a bit of escapism! Search : bmibaby

For Technology : General Electric

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General Electric is one of the most impressive brand accounts around, mainly because it is so unique. Following the account you will get an inside look into the inner workings of General Electric factories from around the world, with amazing photography of machinery that you just wouldn’t get anywhere else. The account is very well managed, co-ordinating across different factories worldwide. Search : generalelectric

What are some of your favourite Instagram accounts to follow? Share them on here!

sz 10 inspiring accounts to follow on Instagram