Ben Stiller has launched a social media campaign to promote his charitable foundation that is sure to get him a ton of attention and all he has done is put the words “Jennifer Aniston” and “Naked” in one sentence. In the short video below Stiller explains that in an effort to find a new name for his charity and having exhausted all the options he thought calling it the Jennifer Aniston foundation would be the best bet. He has even purchased the URL seejenniferanistonnakedfoundation.com which redirects to his own Facebook page and in the video Aniston is filmed seeing the website for the first time. The two are obviously pals and this is all done tongue in cheek but it is a great way of getting attention online.
What I love about this campaign is that there is not even one inch of flesh on show but the very fact that it hints at the fact that she could be naked is enough to make this blow up in to a big international campaign. It reminds us of the early Internet days when we always saw her head on a different naked body. You can just imagine Stiller and Aniston having a bite to eat and hatching the plan on the fly. At the end of the day this is all for a good cause and even though millions of males might click on stories about this expecting to get a look at some flesh it’s all for a good cause and the Ben Stiller foundation will hopefully help even more people out in Haiti where they do most of their work.