I never in my wildest dreams thought that I would get the chance to write about a company promoting its new beer by making a website entirely made out of chocolate but that is what we have today. The campaign is from Sagres, a Portugese brewery and as they say in the video they didn’t have enough budget for a print or TV campaign so had to come up with something unique online.

The concept is a website made entirely of chocolate by one of the best chocolatiers in the country with all the buttons and links carved down into minute detail before being shown off at a trade fair. The chocolate was then photographed in high resolution and turned into the website which you can play with here. If you are lucky enough to speak Portugese then you can actually win a small “bite” of the website and a 6 pack of their new chocolate flavored beer. It’s a great concept that ties the product in to the website and although the website is all going to get eaten in the end it will probably cause more of a stir than and TV or print campaign ever could have! Smart marketing indeed…

Picture 192 A website made out of chocolate? Delicious!