Two weeks ago, we wrote about KFC‘s plan to award a $20,000 college scholarship for the best high schooler Twitterer. Today they announced their Twitter Winner, 17-year-old Amanda Russell, a high school senior from Long Beach, California, who turned single tweet into a $20,000 college scholarship.
The $20,000 Tweet? Russell tweeted the scholarship is “the secret ingredient missing from my recipe for success.”
At $142 per letter, that’s a pretty decent ROI! Russell’s prose was chosen from a pool of 2,800 tweets and it sounds like KFC did a pretty good job sorting it out as Russell, a straight A student wants to study biology and pursue a career as a doctor or medical researcher.
Congratulations Amanda Russell!