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According to Twitter COO Dick Costolo, Twitter will be putting its Early Bird account down for the time being as it reevaluates the product.
Early Bird gave companies and advertisers the ability to promote exclusive offers following their @earlybird account.
According to Costolo, “We had tremendous early success with it,” Costolo said, citing deals with Virgin America and Disney. “But it needs to be reworked or rethought.” Most of the deals offered were available only to U.S. users, which adversely affected user experience for its global audience.”
Sad to see that Early Bird has flown the coop so soon? Did you follow the account and take advantage of any of the deals?