Twitter launches Literacy Day 2010 to eradicate illiteracy.

Twitter just posted a confusing tweet (see below).  When I first read it, and noticed it contained a link, my curiosity was peaked, so I clicked the link.

What did I encounter upon doing so?  A page designed for a new, grand, initiative from Twitter, “Literacy Day 2010.”

Literacy Day 2010, according to Twitter is:

“Literacy has the power to lift families out of poverty in one generation and change the fate of entire communities, particularly in the developing world. Let’s make this International Literacy Day really mean something and help more people learn to read. Check out the information below on what else you can do to make a difference!”

What can you do to participate in Literacy Day 2010?  Two of the options presented by Twitter include:

1. Raise a Glass for Literacy: Buy a bottle of Twitter’s Fledgling wine to provide books and libraries to children struggling to read in India.  Five dollars from the sale of every bottle will help establish libraries and provide books to children in one of the poorest regions in India. Learn more at www.fledglingwine.com
2. Create a Children’s Book: In many developing countries, children don’t have access to books written in their own language. In honor of International Literacy Day and throughout September, help us produce the book “Unjani” or “How Are You,” an original South African children’s book written in Xhosa and English.  Your donation will be matched thanks to a Room to Read donor. And, we’re dedicating this book to all you social media mavens out there and can’t wait to show it to you via Twitter!

You can also send out your own tweet to promote the day by visiting the Literacy Day 2010 site.  How will you contribute to help end illiteracy?