100045v1 max 250x2501 This Is Diggs New CEO: Matt WilliamsThis story is breaking, we are updating.

And Digg kept up the poaching game popular in the Valley, stealing Matt Williams from Amazon, his home for more than a decade, for their CEO slot.

This concludes Digg’s executive shuffle, from Jay Adelson, to Kevin Rose, and now to Williams, who we suspect will be a long term fixture at the company.

This announcement is not a surprise, Rose himself hinted before that a new CEO was just around the corner. Kevin will return to his previous role as Chief Architect.

More as it comes.