Bit.ly restarts @BitlyNow as @clickabit to share interesting trending links

Bit.ly, which despite many other new dedicated branded URL shortener services, especially Twitter’s own t.co, still accounts for a large chunk of shortened URLs. Well, today, Bit.ly has restarted what has been a long dormant Twitter account (@bitlynow which hadn’t really tweeted since September 2009) as @clickabit, as a curated list to share interesting links trending links that are routed through its service.

Bit.ly gave a few funny TGIF numbers in its blog post too, “approximately .05% of URLs shared through bit.ly include content about cheeseburgers. (An inclusive search for cheeseburgers and “cheezburgers” raises this figure to .07%.) By contrast, roughly .01% of URLs shared through bit.ly include content about automobiles.” The post promises to offer, “a wide variety of timely, bizarre, useful, and intriguing links.” Certainly one to follow.