YouTube has gone arty, rolling out subtle changes to highlight its collaboration with the Guggenheim and HP. Every time you visit YouTube today, you might notice that its logo changes colour on every page load or manual refresh.
Why? You might ask. Lucky, the answer is simple.
As mentioned above, YouTube has partnered with the Guggeheim and HP to create YouTube Play; A Biennial of Creative Video, which launched June 14th 2010. YouTube Play aims to discover and showcase the most exceptional talent working in online video by providing a platform that allows artists and content creators to submit original, creative and surprising videos no matter of their background, genre, technique or budget.
YouTube’s logo is helping to draw visitors attention to the YouTube Play mini-site with the deadline for submissions closing in just under two days. Each logo revision is aimed at highlighting originality and differentiation, something the jury of experts are looking for.
A panel distinguished artists, filmmakers (including noted filmmaker Darren Aronofsky), graphic designers, and musicians,will be asked to select upto 20 videos from a pool of 200 videos already selected by the Guggenheim. The selected videos will then be presented at the Guggenheim Museum in New York during a special event on October 21, 2010, on view to the public October 22–24, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice.
[Thanks – Orli]