And the first Twitter paid trending topic? Disney/Pixar.

And the first Twitter paid trending topic?  Disney/Pixar.

We’ve heard about them for months, the forthcoming Promoted Tweets.  Now, they’re here.  And oddly enough, they’re not as annoying as we might have thought.

According to the story at TechCrunch, and verified on itself, Disney/Pixar has spent some dough to promote Toy Story 3.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

You’ll find the paid topic at the bottom of the list, which is somewhat surprising.  Clicking on it will take you a search list for the topic, with the promoted tweet at the top.  The rest of the list is a normal search list on Twitter.

Granted, not every promoted topic will have a promoted tweet at the top, but in typical Disney form, they’ve laid out the cash.  For Disney’s sake, I hope the tweet does well, because Twitter is making no bones about pulling ads that don’t “resonate” with the Twitterverse.

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Shh. Here's some distraction