Ready for your brain to be broken?
American rock band OK Go has been known to go all-in with its music videos. They made one of the earliest viral videos with their treadmill-based choreography to their 2005 song ‘Here it Goes Again’ and have pushed boundaries of music videos ever since.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
This time, they’ve finally broken the laws of physics for their new single ‘Upside Down & Inside Out’.
With assistance of S7 Airlines in Russia, the band has produced an epically flawless zero gravity music video that looks so good you’d swear it was green screen.
Things appear normal until the group literally launches their laptops in the air.
Then they start showing off their athletic prowess with a chain hoop.
Lead singer Damian Kulash takes a flying leap down the aisle without a care in the world.
And beautiful flight attendants descend gracefully from the sky
And the band takes advantage of every zero-gravity moment. It’s awesome.
Congrats, OK Go. This one is a slam dunk.
➤ OK Go [Facebook]