These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.
Let’s take a look at national ads and see which companies did what this year.
Marketing Land reports that 58 percent of ad that run nationally included hashtags.
That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).
Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land