These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.
Let’s take a look at national ads and see which companies did what this year.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Marketing Land reports that 58 percent of ad that run nationally included hashtags.
That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).
Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land