Graphics technology company Nvidia took an interesting strategy to market its new Tegra K1 processor — it created a crop circle.

“We simply couldn’t think of any other way to explain that our new Tegra K1 processor, with 192 graphics cores, can do things no other technology — on this planet, at least — could,” the company says, admitting that it is behind the stunt in Salinas, California.

192 is indeed the key number — it’s spelled out in Braille in the center of the crop circle.


CEO Jen-Hsun Huang says the circle sparked considerable interest and media coverage, though, of course, Nvidia is only taking the credit for it now. Huang says it didn’t cost a lot — but we expect future Nvidia marketing will be more direct and less extraterrestrial.

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