This designer, Paula Rupolo, decided to swap the colors of logos that famous competing brands use, and here’s the result. Hint: it’s pretty jarring.

It seems like we’ve already internalized logos along with their colors — and switching out the colors makes these immediately-recognizable logos look a lot less familiar.

A purple Google logo, anyone?

➤ What happens when you swap the colors of famous logos? [Sploid Gizmodo]

Thumbnail image via Justin Sullivan/Getty Images