Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency is pure genius.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Update: How could Coke respond?
This (seemingly unofficial) ad posted to 9Gag strikes back quite brilliantly. Though it doesn’t appear to be an ad that Coke or its agencies created, it’s a pretty cool response.
Thumbnail image via meunierd / Shutterstock
Thanks to everyone who sent us the 9Gag link