Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency is pure genius.
Update: How could Coke respond?
This (seemingly unofficial) ad posted to 9Gag strikes back quite brilliantly. Though it doesn’t appear to be an ad that Coke or its agencies created, it’s a pretty cool response.
Thumbnail image via meunierd / Shutterstock
Thanks to everyone who sent us the 9Gag link