Microsoft’s efforts to promote the Xbox One on Facebook have devolved into an old-fashioned ASCII art flame war.

Xbox One and PlayStation 4 faced off last week at E3, and by most accounts, the Xbox took a bruising. Massively unpopular policies regarding used games and persistent Internet connections have left Microsoft with a significant public relations problem on its hands.

After Microsoft changed the cover photo on its Xbox Facebook page on Monday, Sony fans took to the comment thread to post hundreds of ASCII Sony logos, middle fingers and face palms. Microsoft loyalists have responded with the occasional thumbs up, but they appear to be vastly outnumbered. The thread has attracted over 14,500 comments.

sony ascii 520x707 Microsofts Xbox Facebook page has turned into an epic ASCII art flame war

Microsoft is taking it all in stride. The company has posted several pieces of ASCII art of its own, dedicating them to all of its “ASCII loving Facebook fans and followers”:

microsoft ascii 730x271 Microsofts Xbox Facebook page has turned into an epic ASCII art flame war

Header image credit: Wavebreak Media