Here’s a fun stat to emerge from the Slush conference, currently taking place in Helsinki, Finland. Angry Birds soda is the top-selling drink in that country.
As noted by attendee Hanna Manninen and confirmed by our own Jamillah Knowles, who is at the event, the soda bearing Rovio’s mobile gaming mega-brand is said to be outselling Coke and Pepsi in Finland. During a talk onstage, the company’s CMO, Peter Vesterbacka also said that the drink would soon be available in New Zealand and Australia too.
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So, what is it like? Fruity, according to Jamillah, who says that it “tastes a bit like Lilt but less sugary and maybe a bit more like apples.” The funny thing is, that soda is far from the most unexpected direction the Angry Birds brand has gone in. Activity parks, a debit card and even a children’s learning resource in collaboration with CERN have emerged in recent months.