However, in sending out that specific tweet, she, or whoever was running her account that day, used a somewhat embarrassing service to communicate.
F**k it, we'll do it live!
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Yes, this is amateur hour.
I’ve never understood the draw of Oprah, and how her brand managed to become so large, but she does have legions of fans, making her an effective marketing channel for Microsoft. Except for when the narrative around her promotion is tossed on its head by a foolish, and utterly avoidable mistake.
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