Check this out. As part of the promotion for its Windows 8 launch, Microsoft plonked a ‘live’ Live Tile on a street in Oslo (Norway), those curious enough to step on it got a personal invite to a raucous rock concert via a collapsing wall.
Regardless of whether the whole thing is a set-up — anyone getting a surprise would surely move off of the tile — the sheer exuberance of the stunt, run by McCann Oslo, is golden.
F**k it, we'll do it live!
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