Personally, I can’t stand unboxing videos for gadget reviews. Usually, everyone does the same thing. They talk about the box and the product, slowly open it up, and then describe every single thing that’s in there. It’s kind of like gadget porn.

It’s tradition at Google to promote their own Ninja unboxing videos for Nexus devices and this one for the Nexus 7 is pretty epic. It stars UFC fighter Georges St Pierre and is directed by Patrick Boivin.

Watch it again, because there are some easter eggs in there.

Here’s the history of the ninja unboxing videos: