The iPad allows us to do many things, whether it be to watch and interact with media, utilise hundreds of thousands of apps, browse the web, send email or simply play games.

People are continually finding new ways to use the iPad as a promotional tool, but this video from Swedish magicians Charlie Caper and Erik Rosales — on behalf of the city of Stocklholm — is quite possibly the best iPad demonstration we have ever had pleasure of laying our eyes on (and we’ve seen a few!)

Combining seven new iPads, a bit of sleight of hand and an impressive presentation, the following 3 minute and 23 second video will almost certainly have you smiling by the end of it.

See also: Watch as Apple customers try to tell the difference between the new iPad & iPad 2.