Did you know that graffiti could be used to do good? The Spanish art collective BoaMistura does, and its recent project in Brazil is both beautiful and meaningful.

Spotted by VisualNews, the project took place in a Brazilian slum near São Paulo, the favela of Vila Brasilândia. While it only took a short period of time to complete, it had longlasting effects on the local community, starting with its visual impact.

As you can see on the pictures below, the collective used perspective typography to give narrow streets a stunning makeover:

Boamistura Brasilandia Typographical Graffiti 1 520x512 How colorful typography brought beauty and pride to a Brazilian slum

Boamistura Brasilandia Typographical Graffiti 15 520x302 How colorful typography brought beauty and pride to a Brazilian slum

brasilandia 3 doçura 520x392 How colorful typography brought beauty and pride to a Brazilian slum

While the results look great, eye candy is only a small part of the project. As you may have noticed, its word selection is quite telling, ranging from ‘beauty’ (beleza) to ‘sweetness’ (doçura) and ‘love’ (amor). Yet, the most important of them all could be ‘pride’ (orgulho).

brasilandia orgulho 520x346 How colorful typography brought beauty and pride to a Brazilian slum Beyond urban art, the purpose of this intervention was to create a sense of proudness in the local community. This is why inhabitants were directly involved in the paintings they now live with; to convey its meaning, this work had to be their own.

Boamistura Brasilandia Typographical Graffiti 5 520x195 How colorful typography brought beauty and pride to a Brazilian slum ➤ BoaMistura’s photo gallery