The team at DNS and email delivery company Dyn has come up with a great way of attracting interest from companies they wanted to work with – serenading them.
Targeting Hulu, Expedia, Posterous, Career Builder, LivingSocial and Funny Or Die, the company created a dedicated landing page and a special music video for each.
Dyn’s Adam Coughlin explains: “Two weeks ago, we sent out six videos we made using in-house talent to companies we really want to work with but have had trouble getting in touch with. So far we’ve already had contact with four of them. The CEO of Hulu personally emailed us, we’ve had a meeting with Funny or Die, and the VP of Marketing/Biz Dev at Posterous tweeted that it was the best cold call ever.”
Whether it results in any new business for Dyn or not, we applaud the effort. You can watch all the videos here.



















Dyn keep it up, I have nothing to say but positive things. If you haven't checked out Dyn, you absolutely should. Customer service team has been outstanding for me.
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LikeThe only problem is that DYN has the absolute worst customer service and technical support. Don't just watch the social media, come on TNW, wake up!
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LikeJeff McNeill Hi Jeff, Sorry to hear that. I'd love to follow up with you and find out more about your experiences with that. Please feel free to email me (Mike at Dyn dot Com) so we can work on fixing that.
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LikeDyn SupportJeff McNeill This is more B.S. from you guys at DYN. You have a complete record of our "support" issues and I even answered the survey with complete information. Once again the Social Media disconnect is prevalent. You say nice things and act helpful in Facebook and blog posts but the reality is far distant. Horrible customer support, I'll say it again.
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LikeJeff McNeill Thanks for letting me know Jeff, I'll track that down and follow up with you directly then. If you change your mind, feel free to email me directly. (sorry for the delay in responding here)
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Like@Dyn Support @Jeff McNeill Oh stop this nonsense. You aren't going to do any such thing. You haven't even gone to the trouble of looking up the extensive support ticket information easily available. There is little or no actual connection between this social media "conversation" and actual technical support and customer service. That is the point here. I'll say it again, DYN is the worst in terms of technical support and customer service. Also your prices are unreasonable.
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LikeConversation from Facebook
The only problem is that DYN is the worst company when it comes to customer service and technical support. Don't just look at Social Media TNW, you should know better!