In its well-known annual prediction report, the marketing firm JWT identified ‘objectifying objects’ as one of the key trends that will dominate 2012.

We may spend our day using laptops and tablets, but from postcards to memo books, physical objects still matter when it comes to building memories.

This is something that the American notebook brand Field Notes understands very well; notebooks are about emotions.

The same goes for good ads, and its Valentine’s Day RED BLOODED promotional video nails it: