This video features the founder of Ladd Design‘s 5 year-old son, as he explains to us what many of the most famous and pervasive logo designs mean. Just so you know, it’s past midnight here in NY, but as soon as I saw this I knew it needed to be shared. That’s how adorable it is. Seriously.

Digging deeper beyond the cuteness, this little kid’s interpretations reveal a lot about the nature of branding, the effect it has on children and the often ignored details within a logo mark. Sometimes it takes the simplicity of a child…well, never mind…

It’s also notable that one of the only logos the kid recognizes is the “Apple Store logo, with a bite taken out of it.” Check out the video below and let us know what you think!

Found via Ryan Brown‘s tweet.