The Windows of Opportunity (WOO) Project is a collaboration between General Motors and the FUTURE LAB at the Bezalel Academy of Art and Design in Israel. Its goal is to conceptualize new ways for rear-seat passengers, especially children, to have a richer experience on the road.
According to World Car Fans, the WOO project was “inspired by psychological studies indicating that car passengers often feel disconnected from their environment. GM asked the Bezalel students to turn car windows into interactive displays capable of stimulating awareness, nurturing curiosity and encouraging a stronger connection with the world outside the vehicle.”
From Tom Seder, GM R&D lab group manager for human-machine interface:
Traditionally, the use of interactive displays in cars has been limited to the driver and front passenger, but we see an opportunity to provide a technology interface designed specifically for rear seat passengers. Advanced windows that are capable of responding to vehicle speed and location could augment real world views with interactive enhancements to provide entertainment and educational value.
As you’ll see in the video, the concept definitely looks like a captivating experience, even though the actual act of rotating your body towards the window for a long period of time sounds pretty uncomfortable (I’d also get car sick, I’m sure). Video commenters also pointed out how silly someone would look continuously pressing against their window at invisible objects.
A display that reacts directly to an ever-changing scenery could become a brand new medium for gaming and entertainment in ways that a tablet could never provide. I can imagine a side scroller built into an endless row of trees on a long country road, or even a game that alters the appearance of passing vehicles in an urban setting. Clearly, there’s a lot of unrealized potential, which is why conceptual experiments like these are so important.
You can check out the full video below. Here’s to the future, we’re right on its heels:
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[...] 浏览 →首页快报创业公司信息图评论推荐36氪开放日 /*0){$('#t_sina_btn').html('');$('#author_weibo').html('');$('#weibo_cmtbox').html('');}});/*]]>*/ 发表评论(视频) 通用汽车打造互动概念车窗，为后座乘客(尤其是小孩)提供丰富多彩的乘车体验机会之窗(WOO, The Windows of Opportunity)是通用汽车与以色列Bezalel艺术与设计学院的未来实验室共同开展的计划，旨在探索为后座乘客(尤其是小孩)提供更丰富多彩的乘车体验。从World Car Fans了解到，“心理学研究显示，汽车乘客经常会感觉到与环境相疏离。通用汽车让Bezalel的学生把汽车窗户变成互动的屏幕，既能刺激意识、培育好奇心，还能鼓励与车外的世界建立更紧密的联系。”因而，这个WOO计划得以诞生。通用汽车研发实验室集团人机界面经理Tom Seder表示：习惯上，车内互动屏幕的使用一直被限制在驾驶位和前排乘客，但我们发现了一个机会，为后排乘客专门设计人机界面。能响应车辆速度和位置的先进车窗可以利用交互增强技术扩展现实世界的景观，以提供娱乐和教育价值。从视频中可以看到，这个概念的确是个诱人的体验（尽管在实际使用中长时间把身子扭向窗户可能并不舒服甚至晕车。）一个与不断变化的窗外景色直接互动的屏幕可能会成为一个全新的游戏和娱乐媒体，在某些方面平板等设备都无法匹敌。显然，这个概念车窗尚有许多未被挖掘的潜力。via TNW [...]
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