I’m at the Dublin Web Summit, where as you’d expect, plenty of businesses have set out stalls to promote their wares. Energy company Electric Ireland has taken a more imaginative approach than the usual ‘a few leaflets and a video’ approach, setting up a ‘Tweet Cafe’.
Here’s how it works: A selection of food and drink is available in 24 boxes. Each box has a hashtag – simply send a tweet containing the hashtag for the snack you want.
Your order is then added to the queue.
When your turn arrives, the door opens.
It’s a simple idea, nicely executed and it’s certainly got people talking about Electric Ireland here. I spoke to Edel McCarthy from the company to find out more – take alisten to the audio below.
Edel McCarthy of Electric Ireland on the Tweet Cafe by The Next Web






















What will happens if a jackass who is not at #wds7 tweets about #tweetcafe6 ?The tweet needs to be geo-tagged or something ?
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LikeJulien Pelletier They can filter them, although a couple of retweets of my order got served :)
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LikeMartin BryantJulien Pelletier How do they pay?
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LikeThat guy in the 2nd photo looks familiar...@erinkhoo
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LikeThis is genious.
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LikeConversation from Twitter
erinkhoo hey, second year that you show up on the news! nice!
dublinwebsummit Thanks guys, we were delighted with its reception. If only one could tweet for a treat every morning! #dws7
dam6pel pas con !! loool
Kriisiis donne moi mon caféxD
rpartch Yuppers, that's me. Weird, eh? I love this concept, though.
Social_Citizen I do as well
jgunson cos there aren't enough treats in the office?!
HannahBerry16 It's just my secret way of getting all M&F on twitter!
jgunson ha! It's a good plan, they'll do (almost) anything for cake!
HannahBerry16 jgunson It's sad but true. That cafe looks amazing. If I hadn't just had some cake I'd feel really hard done by. x
edelmccarthy The Tweet Cafe is looking pretty class Edel!! Well done!
a4mob thanks for the RT!
_annietran mbhahn your RTs were as sweet as the tweet treats! thank you.