I’m at the Dublin Web Summit, where as you’d expect, plenty of businesses have set out stalls to promote their wares. Energy company Electric Ireland has taken a more imaginative approach than the usual ‘a few leaflets and a video’ approach, setting up a ‘Tweet Cafe’.

tweet1 Twitter powered cafe lets you tweet for a treat

Here’s how it works: A selection of food and drink is available in 24 boxes. Each box has a hashtag – simply send a tweet containing the hashtag for the snack you want.

Screen Shot 2011 10 27 at 12.22.51 Twitter powered cafe lets you tweet for a treat

Your order is then added to the queue.

tweetcafe Twitter powered cafe lets you tweet for a treat

When your turn arrives, the door opens.

treat Twitter powered cafe lets you tweet for a treat

It’s a simple idea, nicely executed and it’s certainly got people talking about Electric Ireland here. I spoke to Edel McCarthy from the company to find out more – take alisten to the audio below.

Edel McCarthy of Electric Ireland on the Tweet Cafe by The Next Web