For the past 3 years, RunKeeper, a popular running app, has managed to attract a massive user base of 6 million fitness enthusiasts and counting on iOS, Android and Windows platforms. Since January 2010, RunKeeper’s has experienced a whopping 467% user growth. In June, RunKeeper opened up its Health Graph API to collect a vast amount of health data from users and 3rd party apps like FitBit, Zeo and Withings.
Imagine a system that can identify correlations between a user’s eating habits, workout schedule, social interactions and more, to deliver an ecosystem of health and fitness apps, websites, and sensor devices that really work, based on a user’s own historical health and fitness data. The Health Graph has the potential to completely alter the health and fitness landscape,” said RunKeeper CEO Jason Jacobs.
Today, RunKeeper has produced an infographic of all the data it’s collected over the last 3+ years. To date, RunKeeper users, 69% of which are outside of the U.S., have logged 156 million miles and burned 23 billion calories. Check it out below for other fun stats.
Click on the image to enlarge.
![RunKeeper infographic 520x2079 23 billion calories burned on RunKeeper, and other fun stats [Infographic]](http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2011/09/RunKeeper-infographic.jpg "RunKeeper infographic 520x2079 photo")
Image Source: Shutterstock/NotarYES
Unfortunately, this infographic is misleading. RunKeeper doesn't have 6.4 million users, they have had 6.4 million downloads of their free app, most of them abandoned. It's like a web site that quotes lifetime page views, rather than the number of visitors in the past month.
This is confirmed by a blog post by one of their founders, Michael Sheeley, on March 7, 2011, saying RunKeeper had 5 million downloads. (http://bit.ly/p5Ccbm).
Let's take other stats quoted and calculate the number of active users for RunKeeper. Start by assuming that the average RunKeeper user posts an activity every day. The infographic says that 115,800 activities are posted every day. So with that assumption, RunKeeper has 115,800 active users.
It's not likely that the average user posts every day, so let's then assume the average user posts every three days. That infers RunKeeper has 347,400 active users.
The bottom line is the number of active RunKeeper users is only about 5% of the 6.4M users quoted in this infographic.
Why does this matter? Truth in advertising. The press has been quoting this number, and it severely over-inflates the adoption of RunKeeper. As one of their competitors, I just ask that we compete on things that matter, like customer satisfaction, features, and overall value.
Steve Kusmer, Abvio
- spam
- offensive
- disagree
- off topic
LikeRK is notoriously inflating their numbers and creates empty user accounts for each download. As an investor I would want to know why they are flouting the fact that they have an amazing number of 1-time users who they can never reach again. Case in point: http://runkeeper.com/user/72332372
- spam
- offensive
- disagree
- off topic
Like23 billion calories = 650,000 large pepperoni pizza's ??
while:
running 6,264 laps around the world.
That would mean that you only burn about a 100 pizza's worth of calories when running once around the world? Either the number of pizza's is wrong or i'll just have to order a plain margherita pizza next time.
- spam
- offensive
- disagree
- off topic
Like