It all began with a Tweet

It all began with a Tweet

A friend of mine told me this story about Dutch airline KLM and a DJ named Sied Van Riel.

KLM was promoting its new route to Miami and the inaugural flight was supposed to be on the 27th of March. In response, the DJ tweeted @KLM to ask the airline if they could fly earlier so he and his friends could attend a huge dance festival in Miami. KLM said ok, if you can fill the plane, we’ll try to make it fly.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

The DJ teamed up with a friend and filled the plane. They convinced KLM to fly a week earlier, and had an incredible dance party on board.

Yeah I didn’t really believe my friend either, but I should have:

This is one of many things new media can do. It connects people on so many levels it’s beyond our imagination sometimes. It still happens to me, examples like this I just cannot believe. A part of me is also still in doubt if this isn’t just one of the marvelous marketing campaigns KLM does. But even if it is, I don’t want them to stop.

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