This “Touch the Rainbow” Skittles ad is so wonderfully creepy

In just 3 days, the following YouTube video, part of Skittles Touch Series, has had nearly 1 million hits. The videos invite ask you to interact with the ad by touching your computer screen. Then, sit back and watch as your “delicious” finger gets licked by a cat… and then a man dressed as a cat… Is it funny? Creepy? Brilliant? You decide…

Who to thank? The Skittles Touch Series campaign was created by BBDO Toronto.

Story by Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr (show all) Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and Google +.