Adidas’ massive 3D mapping outdoor projection in France [Video]

Adidas’ massive 3D mapping outdoor projection in France [Video]

We’ve seen amazing 3D mapping experiments before from independent artists’ initiatives like Gorillaz to performances paid for by big brands like Ralph Lauren, Samsung, Mattel and Nike. So while the methods are not groundbreaking, the scale of this project and the intensity of the images has this blogger quite impressed. The campaign called “Adidas is all in,” launched last Wednesday at the “Palais du Pharo” in Marseille, France.

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