‘Influencers’ is a cool documentary about, you guessed it, influencers. You can watch the trailer here or the full version after the jump.

This short documentary made by R+I Creative goes on to explore what it means to be an influencer and to be influenced. How an idea or a feeling could go viral like a virus or an oil spill. Watch the full version:

Also check out the official site, it looks good and is even designed specifically for the iPad.