The Sprint logo hangs on the side of their Fifth Avenue store 15 January, 2008 in New York. Reports are saying that Sprint Nextel Corporation’s new chief executive plans to lay off several thousand workers as part of an effort to reduce costs. AFP PHOTO/DON EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Credit: AFP/Getty Images
Well it looks like the new CEO of Sprint, Marcelo Claure isn’t wasting any time. In a company-wide address, the new carrier boss announced new priorities for the company including reduced prices.
The telecom industry site, Light Reading reports that in a town hall call today, Claure said that the company would be announcing “very disruptive” pricing next week as part of its three new business priorities. These are: reduce prices, improve the network and decrease operational costs.
Claure wants customers to think twice before signing up with a Sprint competitor. That might be good news for anyone shopping for a new carrier. It also sounds a bit like T-Mobile’s rhetoric, which could pit the two companies against each other when only last week they were on the verge of a merger.
➤ Sprint CEO: Price Cuts First, Best Network Next [Light Reading]
Image credit: AFP/Getty
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