Available from today, BBM Protected adds an extra layer of encryption onto messages sent across the platform. BlackBerry noted that while BBM Protected is only for enterprise users, the extra-secure chats aren’t limited to people within your own organization, so you can chat with BBM Protected users at other companies too.
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Business users with BlackBerry OS devices running BlackBerry Device Software 6.0 or newer on BES 5 and some customers with BlackBerry 10 smartphones with gold licenses on BES10 can start using the new feature from today.
While the new feature isn’t applicable to a consumer market, it’s important for BlackBerry to focus on its enterprise expertise in a bid to win back old users that have switched to other platforms, as well as potentially all-new users that aren’t convinced by rivals’ enterprise credentials, if it wants to stay in the game at all.
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