Last week, Samsung showed off the Galaxy Ace Style, a mid-range smartphone running Android KitKat, and today the device was formally announced by the company.

The Galaxy Ace Style looks like your typical Samsung device, but it appears targeted at those shopping on a more modest budget. It features a four-inch display, 1.2GHz dual core processor, 4GB of internal memory and runs Samsung’s TouchWiz skin. Most interestingly, it is one of the few mid-range phones that comes with the latest version of Android — 4.4, aka KitKat — out of the box.

Ace Style Black 1 Samsung announces the Galaxy Ace Style, a mid range smartphone running Android KitKat

There’s a five megapixel camera on the back, while the front-facing camera is a VGA. As you’d expect, it supports MicroSD cards to allow users to expand the on-device memory.

Samsung hasn’t released a price for the device — reports suggest it will be between $275-$410 — but it’s clear it is aimed at mid-range shoppers since Samsung says it is “designed to support and power young social consumers.”

The phone will be available worldwide “beginning in April” — which presumably means now — and it is available in ‘Cream White’ and ‘Dark Gray’.

Galaxy Ace Style Product Specifications 730x737 Samsung announces the Galaxy Ace Style, a mid range smartphone running Android KitKatHeadline image via sweetlabs / Flickr