Motorola today announced that it will be launching the Moto X, its flagship Android smartphone, in the UK.

From February 1, the handset will be available for £380 unlocked, or around £25 per month on contract, from Phones 4u, Carphone Warehouse, O2, Amazon and Techdata. All of these retailers will stock the black version, although its white counterpart will be a Phones4u exclusive for the first three months.

Motorola didn’t reference Moto Maker, the site it offers in the US so consumers can personalize their handset, in today’s announcement. A company spokesperson confirmed that the service won’t be available at launch, but added that they were keen to bring it to the UK.

The Moto X will arrive in the UK, as well as France and Germany, with a 1.7 GHz dual-core Qualcomm Snapdragon S4 processor, 2GB of RAM and 16GB of onboard storage. It offers a 4.7-inch AMOLED display, which is necessary for Active Notifications, a 2200mAh battery and 10-megapixel rear-facing camera.

The handset also comes with a few exclusive software tricks, including the Assist app, an always-on listening mode for Google Now, and a shake-to-activate gesture for Motorola’s stripped back camera app.

It follows the release of the Moto G (our review), originally unveiled in November last year as a mid-range handset for emerging markets and first-time Android adopters.